The flywheel has been invented by James Watt to use in his steam engine. In recent days, the flywheel has become a major part of transforming businesses into revenue generators. No one would have expected the impact his concept has delivered to help grow business in today’s generation.
Businesses looking towards the importance of quality customer service and happy customer feedback could choose the flywheel concept to speed up their growth level instead of traditional sales concepts because this is more powerful for a customer-centric strategy. It sets customers in the middle and rotates, holding a goal to reach business profitability.
The marketing flywheel for your travel business works on these five inbound principles to provide the most reliable marketing, sales, and service to them:
- Enhance Customer Value
- More Value Drives to Happy Customers
- Happy Customers Mean Increased Traffic
- Increased Traffic Heads to Richer Insights
- Richer Insights Leads to More Customer Value
Considering this flywheel concept for your travel agency business, can an emerging area of dynamic offers support your travel business to gather a cluster of constant and happy customers? The result is ‘YES’!
Here is how you can fuel your flywheel by thinking about the importance of quality customer service to business profitability:
Enhance Customer Value
Carry the offer nearer to the customer’s requirements with dynamic offers of flights and ancillaries. Think about every offer component, including price, product, and timing to make the offer. This applies to both B2B and B2C channels. NDC has arrived at a stumbling point with the GDS selection of NDC and the compounding number of genuine NDC implementations.
More Value Drives to Happy Customers
The higher the contribution of unique and interesting offers, the more valuable it is. Most probably, not all customers value it in the same way. For some customers, the valuable deals or offers you provide could mean the rock bottom fare regardless of whether it’s on an extra-long connection. These values may mean the ability to pre-purchase an airline seat with their partner airline for other customers. For another, it could be a bundle of customized ancillary services for their groups. Find the attractive spot, differentiate and seize the moment!
Happy Customers Mean Increased Traffic
The most vital ingredient that is needed to benefit from the flywheel effect is happy customer feedback. The moment when your customer is satisfied and has a valuable offer in their pocket (and from the service they trust the most), they are more likely to buy your product again and, in addition, recommend your product or service to others. This carries more possibilities to you and speeds up your business traffic.
Increased Traffic Heads to Richer Insights
According to data experts and revenue administrators, the more you speed up traffic, the more data you retain. Being equipped with a high level of revenue management tools, you can utilize these data for mining richer insights.
Richer Insights Leads to More Customer Value
Your job isn’t finished after selling your product and generating richer insights. To keep spinning your flywheel and remaining steadfast in the industry, you need to refuel the flywheel with richer customer insights and create more finely-tuned customer value. With relevant travel technology solutions, you can utilize these data to create and optimize the offer while in progress. These richer insights prompt more “Happy Customers.”
Costs Of Using A Marketing Flywheel
You don’t have to spend much to observe the effect of the flywheel concept. All it takes is to grasp the online ClaritySSO travel business opportunities, which guides you with an inbound strategy, and your customers will do the rest.
Always keep in mind, nowadays, no customers prefer cold calling or mailing. Instead, they like more personalized and relevant choices of content. In this context, ClaritySSO Travel Technology magnifies such flywheel systems delivering the content they require.
With the right travel technology solutions, you bring the flywheel system to life, reduce marketing efforts, and grow your travel business online steadily.